Harley-Davidson’s first electrical motorbike, the LiveWire, will grow to be its personal standalone model after seeing widespread success. The truth is, the corporate claims its LiveWire is the best-selling electrical motorbike within the US, so it solely is sensible to construct off of that momentum.
Earlier this yr, Harley determined to make a wholly new division inside the principle firm for electrical bikes, and that is it. The thought right here is to profit from the Harley-Davidson title and dad or mum firm whereas letting LiveWire department off and spark its personal electrical identification.
Harley-Davidson plans to unveil the “first LiveWire branded motorbike” alongside the Worldwide Motorbike Present on July eighth.
Jochen Zeitz, CEO of HD, had this to say about right now’s announcement: “With the mission to be probably the most fascinating electrical motorbike model on the planet, LiveWire will pioneer the way forward for motorcycling, for the pursuit of city journey and past. LiveWire additionally plans to innovate and develop know-how that can be relevant to Harley-Davidson electrical bikes sooner or later.”
To date, Harley and its LiveWire bike have struggled with the youthful era. Harley stated that the majority house owners are from the older era or earlier Harley house owners, not first-time consumers. That could possibly be as a result of older tough “Harley Davidson” notion or presumably the costly $30,000 asking worth of its first electrical motorbike.
Both approach, the corporate hopes that is the perfect path ahead for itself and electrical bikes total.
It isn’t clear but what we’ll see from the brand new LiveWire firm come July eighth. We might see an all-new city bike that’s extra reasonably priced, or just a relaunch of the prevailing LiveWire by Harley, sans some H-D branding.
By way of: electrek