[Updated] Google Bypasses Roku’s YouTube TV Ban by Shifting It to the Foremost YouTube App – Evaluation Geek

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YouTube TV and Roku are giving me a migraine.

Only a week after Roku removed YouTube TV from its app retailer, Google is now utilizing the essential YouTube app to host YouTube TV’s providers. Google mentioned the Trojan Horse maneuver in a blog post, and hinted that it might give free streaming sticks to clients if negotiations with Roku break down.

In case you downloaded YouTube TV in your Roku earlier than April thirtieth, then you may nonetheless use the YouTube TV app usually. However if you happen to’re a brand new YouTube TV buyer with a Roku, then it’s important to use Google’s new workaround. Open the usual YouTube app and press the “Go to YouTube TV” button within the sidebar. You ought to be redirected to the complete YouTube TV interface.

The dispute between Google and Roku is complicated, but it surely appears to revolve round Google’s insistence on AV1 codec help for streaming gadgets. Google desires future Roku gadgets to help the quick and environment friendly AV1 codec for YouTube, a requirement that might improve the worth of Roku merchandise.

Google says that negotiations with Roku are ongoing, however to be trustworthy, it appears like the corporate is getting ready for the worst. In accordance with its blog post, Google is “in discussions with different companions to safe free streaming gadgets in case YouTube TV members face any entry points on Roku,” a dramatic and costly transfer.

Replace, 5/7/21 3:44 pm: Roku points a scathing assertion to The Verge:

Google’s actions are the clear conduct of an unchecked monopolist bent on crushing truthful competitors and harming client alternative. The bundling announcement by YouTube highlights the sort of predatory enterprise practices utilized by Google that Congress, Lawyer Generals and regulatory our bodies all over the world are investigating. Roku has not requested for one further greenback in monetary worth from YouTubeTV. We’ve merely requested Google to cease their anticompetitive habits of manipulating consumer search outcomes to their distinctive monetary profit and to cease demanding entry to delicate knowledge that no different associate on our platform receives at this time. In response, Google has continued its follow of blatantly leveraging its YouTube monopoly to drive an impartial firm into an settlement that’s each unhealthy for shoppers and unhealthy for truthful competitors.

That is getting uglier by the minute.

It’s laborious to inform what’s going to occur subsequent. Roku tried utilizing YouTube TV entry as a bargaining chip, however Google discovered a workaround. Until the businesses come to an settlement, Roku is perhaps compelled to comply with Google’s request for AV1 codec help. Or, you already know, Roku will simply say “screw it” and ban YouTube from its platform totally.

Supply: Google by way of 9to5Google

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