Netflix desires to construct a fandom round its unique content material, and “N-Plus” is perhaps the reply. In an electronic mail despatched to pick out customers, the streaming large shared its concept for the N-Plus “on-line area,” the place folks can hearken to podcasts, construct playlists of their favourite reveals, and supply suggestions for brand new Originals throughout pre-production.
First reported by Protocol, Netflix describes N-Plus as a “future on-line area the place you’ll be able to be taught extra concerning the Netflix reveals you’re keen on and something associated to them.” Principally, it’s a proposed web site for Netflix followers that includes Speaking Lifeless-style podcasts, behind-the-scenes content material, and social media options.
One of many proposed N-Plus options on this survey are playlists, that are much like watchlists on IMDb. N-Plus customers might make playlists of their favourite reveals to share with mates (or their social media followers). Individuals who aren’t subscribed to Netflix can watch trailers for the reveals in these playlists, which can encourage them to hitch the service.
Playlists may prolong to Netflix Originals soundtracks, that are fairly in style! N-Plus customers might have the choice to hearken to their favourite Netflix soundtracks and devise sharable playlists for his or her mates.
In fact, Netflix is not any stranger to fandoms. The corporate usually shares behind-the-scenes footage and interviews on YouTube and makes use of Twitter accounts like Netflix Geeked to construct fan communities. Netflix has additionally spent oodles of cash constructing an anime library with distinctive reveals like Yasuke, forcing itself into the view of Earth’s most dependable prospects—rabid anime followers.
Whereas N-Plus might sound a bit pointless (and should by no means occur), it might additionally turn into a vital a part of the Netflix model. Netflix solely began growing unique content material in 2013, and whereas it has a number of hit reveals, there’s no telling how lengthy its IP will earn a living. Constructing a robust fandom might assist reveals like Stranger Issues and Bojack Horseman generate revenue for many years to come back, very like Star Wars and different long-lasting IPs.
Supply: Netflix by way of Protocol