Paramount+ will attempt to launch a brand new authentic film each week of 2022, based on ViacomCBS CEO Bob Bakish. The platform additionally plans to begin a “Mountain of Films” initiative to fill out its library, beginning with the discharge of Infinite (a film initially meant for theaters) in June.
The brand new Paramount+ technique takes a cue from Warner Bros (HBO Max), which was one of many first companies to pivot its theatrical releases to a streaming service. It additionally mimics Netflix’s “a film a week” plan for 2021.
After Paramount kicks off its “Mountain of Films” initiative with the discharge of Infinite, it is going to add movies like The Avengers: Skyfall and Rocketman to its roster. The highly-anticipated A Quiet Place Half II may even land on Paramount+ 45 days after its theatrical Memorial Day weekend launch.
Information of Paramount+’s film avalanche got here throughout a Q1 earnings call, the place CEO Bob Bakish mentioned elevated streaming income and future plans for Paramount+. Whilst you may assume that the fledgling Paramount+ isn’t making a lot cash but, ViacomCBS studies $816 million in streaming-related income, a 65% enhance from Q1 2020.
Whereas a lot of this cash comes from Pluto TV, it’s simple to see why ViacomCBS is hyping up Paramount+ to its buyers. Plainly the brand new service is already outdoing CBS All Entry, the platform that it replaced. However solely time will inform if this costly “Mountain of Films” technique pays off.
Supply: ViacomCBS through Cord Cutters News