What Is the Google Retailer?

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google store icon

For those who’re fascinated by Google merchandise, you could have stumbled upon the Google Retailer. That is the place the place Google sells its personal merchandise, but it surely wasn’t all the time like that. The Google Retailer has an attention-grabbing historical past.

The Google Retailer Began as a Tab

play store devices tab
The “Units” tab now goes to the Google Retailer

Google’s first “retailer” was the Android market. It existed solely on Android units, and it delivered Android apps and video games. Google slowly added several types of content material to the Android Market, which necessitated a change in branding to “Google Play.”

The Google Play Retailer is house to many several types of digital items, but it surely was additionally the place Google offered Nexus telephones and tablets, Chromecasts, and Chromebooks. All of this lived underneath the “Units” tab on the Play Retailer.

Finally, Google took a much bigger curiosity in making its personal {hardware}, which led to the creation of the Google Retailer.

“Made by Google”

made by google 2016 lineup
“Made by Google” 2016 Google

The primary {hardware} gadget developed solely in-house by Google was the Nexus Q media gadget in 2012. Right now, the one {hardware} being offered on the Play Retailer was Nexus units, which weren’t constructed by Google itself.

The Nexus Q ultimately failed, but it surely did result in the Chromecast in 2013, which was an enormous success. That was just the start of Google’s curiosity in creating its personal merchandise in-house and buying {hardware} corporations.

The Google Retailer formally launched in March 2015. Up till this level, Google had solely dabbled in {hardware} units. Nonetheless, the corporate was making ready to make a giant push into this space, and the launch of the Google Retailer was an necessary step.

The subsequent 12 months, Google launched the primary Pixel telephones and the unique Google Dwelling sensible speaker. This kicked off the “Made by Google” initiative. Since then, dozens of merchandise have been launched within the Google Retailer. It’s house to Pixel telephones, Nest sensible units, Chromecasts, Chromebooks, and equipment.

What Can You Purchase within the Google Retailer?

Google distributes digital items within the Play Store, however as beforehand talked about, its {hardware} is offered within the Google Store. That features Pixel telephones, Chromebooks, Chromecasts, Nest units, and a few merchandise from Google companions.

The Google Retailer isn’t the one place that can be purchased Google {hardware}. A lot of its merchandise will be bought at retailers, together with Best Buy and Amazon. Nonetheless, when you purchase a Google product from Google itself, you’ll often get higher buyer assist and replacements.

google store website
Google Retailer web site

An equal of the Google Retailer can be the Apple Retailer. It’s a retailer owned by the corporate that makes the merchandise which are offered. In each examples, chances are you’ll discover some merchandise from third events, however the majority of the gadgets are from the shop proprietor.

Not like the Apple Retailer, the Google Retailer is simply an internet market. There are not any “brick-and-mortar” Google Shops in the actual world. You might discover particular Google sections or “pop-up outlets” in shops like Finest Purchase, however that’s it.

The one exception to the “bodily merchandise” rule within the Google Retailer is subscriptions. You should purchase subscriptions to companies resembling Google One, Stadia Pro, and YouTube Premium. These are subscriptions that sometimes go together with bodily merchandise.


Google’s description of the Google Retailer is the best rationalization for its goal: “Google Retailer for Google Made Units & Equipment.” That’s actually all it’s.





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