What Is DuckDuckGo? Meet the Google Different for Privateness

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The DuckDuckGo logo under a magnifying glass.
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DuckDuckGo is a privacy-focused search engine that doesn’t monitor you. This various to Google, Bing, and Yahoo is rising quick. Right here’s an introduction to DuckDuckGo and a take a look at the way it protects your privateness.

What Is DuckDuckGo?

DuckDuckGo is a search engine targeted on privateness. To make use of it, you simply head to duckduckgo.com as a substitute of google.com or bing.com. Then, you search identical to you usually would. However DuckDuckGo guarantees to guard your privateness and to not monitor you—we’ll clarify what meaning in additional element.

You may also make DuckDuckGo your default search engine in browsers like Chrome, Safari, Firefox, and Edge. Everytime you search out of your browser’s location bar or new tab web page, you’ll be taken to DuckDuckGo as a substitute of Google. DuckDuckGo is constructed into fashionable internet browsers as one of many default choices, and switching simply takes just a few clicks or faucets.

DuckDuckGo appears quite a bit like Google. It may search web sites, pictures, movies, information articles, and purchasing internet pages. It has built-in maps with navigation powered by Apple Maps. It has dictionary outcomes, Wikipedia integration, and different prompt solutions, identical to Google does.

After all, DuckDuckGo doesn’t supply the very same search outcomes that Google does. DuckDuckGo’s outcomes will probably be totally different.

The DuckDuckGo home page with a search box.

How Does DuckDuckGo Shield Your Privateness?

Google has an account system, and a historical past of your searches on Google is saved in your Google Activity by default. Google additionally makes use of your exercise to customise your search outcomes, making an attempt to ship extra customized, related search outcomes. Even when you’re not signed in, Google remembers your search historical past and ties it to a browser cookie.

After all, Google additionally tracks you throughout different web sites by Google Analytics, tracks the YouTube movies you watch, is aware of about your actions by Google Maps, and so forth. Google tracks plenty of information that it makes use of to customise your expertise—and present you customized commercials. Plenty of this information feeds into Google AdSense, which exhibits you customized commercials on many web sites you go to. (You’ll be able to view much of this Google account activity data and delete it.)

DuckDuckGo doesn’t keep in mind your search historical past. In line with DuckDuckGo, the corporate doesn’t even log the IP deal with related to a search in its server logs. There’s no such factor as a DuckDuckGo account, and DuckDuckGo doesn’t tie search historical past to a personalised cookie. Learn DuckDuckGo’s privacy policy for extra data.

As a result of it doesn’t monitor any details about you, DuckDuckGo additionally doesn’t serve you customised search outcomes primarily based in your shopping. In different phrases, there’s no “filter bubble” displaying you totally different search outcomes from those different folks see.

RELATED: How to See What Data Google Has on You (and Delete It)

How Does DuckDuckGo Work?

In line with the DuckDuckGo Help Pages, DuckDuckGo will get its outcomes from over 400 sources. For instance, some “Prompt Reply” outcomes come from Wikipedia.

As DuckDuckGo’s documentation places it: “We additionally after all have extra conventional hyperlinks within the search outcomes, which we additionally supply from a number of companions, although mostly from Bing (and none from Google).”

So DuckDuckGo isn’t simply Bing—it’s greater than that—however a lot of the web site’s search outcomes are sourced from Bing’s website-crawling information. DuckDuckGo says that it by no means shares personal data with any of its companions. Whenever you search on DuckDuckGo, DuckDuckGo’s servers discuss to Bing (and its different companions), and people companions don’t see your IP deal with or know something about you. They will’t monitor people.

DuckDuckGo search results.

How Does DuckDuckGo Make Cash?

DuckDuckGo is free. So how does it earn a living? Easy—by promoting.

These adverts aren’t customized in any respect. They’re simply related to particular person searches. So, while you search “garden mower,” you will note adverts for garden mowers within the search outcomes.  Then, while you search “dishwasher,” you’ll see adverts for dishwashers.

You gained’t preserve seeing garden mower commercials following you round. You gained’t get up the following day and see adverts for mixture garden mower plus dishwasher bundles in your particular space. DuckDuckGo doesn’t even keep in mind what you simply looked for.

It seems that displaying adverts simply primarily based on search outcomes pays the payments.

And, for a lot of outcomes, DuckDuckGo has even fewer commercials than Google itself.

Who Owns DuckDuckGo, and Is It Secure?

DuckDuckGo is owned by an organization named Duck Duck Go, Inc. The corporate is predicated out of Paoli, Pennsylvania, and it has 124 workers world wide as of January 2021.

This search engine was launched in 2008, greater than a decade in the past. Since then, DuckDuckGo’s traffic continues to climb to new heights. As of January 19, 2021, greater than 102 million searches are being carried out on DuckDuckGo every day.

DuckDuckGo is as protected as a search engine will be, and it’s legit—it isn’t some new, fly-by-night firm. It’s one of many few search engines like google supplied as an choice by default in all main internet browsers and is extensively trusted.

Is DuckDuckGo Good, In comparison with Google?

DuckDuckGo isn’t similar to Google—as its documentation factors out, lots of the internet outcomes come from Bing.

Whether or not DuckDuckGo is an efficient alternative for Google relies on what you’re trying to find and the place you reside. Should you’re concerned with switching, there’s just one solution to discover out: Strive utilizing DuckDuckGo, and see the way it goes. Change your default search engine to DuckDuckGo and see when you’re pleased with the outcomes.

Keep in mind that the outcomes gained’t be customized to you primarily based in your historical past. Google does plenty of personalization primarily based in your previous exercise, and also you might need to be a bit of extra particular in your DuckDuckGo searches to seek out precisely what you’re searching for.

However, as of early 2021, DuckDuckGo’s outcomes are higher than ever. Should you’d prefer to preserve your searches personal, get away from companies owned by enormous tech firms, and keep away from hyper-personalized commercials and search outcomes, DuckDuckGo is the search engine it is best to attempt.


Need extra privateness on your on-line conversations? Take into account switching to Signal, the secure messaging app.

RELATED: What Is Signal, and Why Is Everyone Using It?





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